Insider View: 7 Reasons Why Copywriting is Important for Your Business
Discover 7 reasons why copywriting is important for your business. From more sales to clear communication, you need some copywriting in your life.
COPYWRITING
Shane Curry
1. Boosts Conversion Rates
Compelling copy has the power to convert casual readers into loyal customers. Boost conversion rates with engaging and persuasive copywriting.
Tailor your messaging to address your target audience's pain points and desires. Encourage them to take action:
Making a purchase
Signing up for a newsletter
Requesting a demo
Social media marketing company, Lately, used copywriting techniques to increase conversions and grow monthly recurring revenue by 240%.
What would that do for your business?
Tailored Messaging is Key
Your copy must speak directly to your target audience to maximise conversions. Understanding your prospect's state of awareness plays a huge part in effective copywriting.
This allows you to meet customers at their level of understanding.
Say your target audience knows a lot about your business and the products you sell. There’s no point in writing content to educate them on your products.
You waste their time and risk losing the sale.
But say they know nothing about your business and products. You need to tell them who you are, what you do, and how you help them.
Understanding the state of awareness helps you address their:
Needs
Challenges
Goals
This helps you create copy that resonates with readers on a personal level, increasing the likelihood of conversion.
2. Improves Search Engine Rankings
Quality copy with strategic keyword placement helps your website rank on search engines like Google.
Always include relevant keywords naturally in your content - never use “keyword stuffing.” Basically, this is jamming the keyword into the copy as much as possible.
Quality SEO copywriting signals that your website is a valuable resource. Google will rank it so users seeking information about your industry can find your website.
Higher rankings increase organic traffic and boost brand visibility. In my experience, higher traffic leads to more conversions - which makes sense.
3. Increases Customer Engagement
Effective copy grabs attention and encourages interaction with your brand. It increases customer engagement.
Why is that important for your business?
Because users who scroll through 70% or more of a page are 3 times more likely to convert.
Effective copywriting:
Encourages readers to interact with your business for longer
Increases the chances they’ll become customers
Raises your potential to make money
Storytelling Drives Engagement
Who doesn’t love a good story? Storytelling is hardwired into us for some reason.
Maybe so we didn’t die prematurely back in the day.
“You missed what happened on Tuesday. Jethro walked over that hill and got bitten in half by a sabre-toothed tiger.”
Weaving compelling stories throughout your copy:
Draws readers in
Keeps them engaged
Increases the chances of conversions
Stories don’t need to be elaborate. Say I’m selling golf clubs, I might write…
Notice how the target audience needs a high state of awareness? You’re probably confused as hell if you know nothing about golf.
4. Enhances Brand Perception
Consistent, well-crafted copy plays a vital role in shaping how your target audience perceives your brand. According to a Marq study, consistent brand presentation across all platforms can increase revenue by 33%.
A high standard of copywriting across all touchpoints establishes a distinctive brand voice. This helps you build trust with your audience and differentiate yourself from competitors.
Consistency Builds Trust
Branding expert Marty Neumeier states:
"Your brand is not what you say it is. It's what they say it is."
The logic is that you don’t build a brand and then get customers. You get customers first and then they create the brand.
But your consistent, high-quality copywriting helps them along the way. It shapes positive customer perceptions and reinforces your brand's value proposition.
The result?
Higher trust and loyalty. More sales.
5. Clear Communication
Effective copywriting clearly conveys your message to your target audience. It uses plain language and avoids jargon.
This makes it easy for readers to understand your products and their benefits.
Want to help readers make informed decisions and buy?
Make your communication clear.
Confused prospects don’t buy your products.
6. Emotional Connection
Compelling copy can evoke emotions in your audience. Effective copywriting is empathetic and forges a deeper connection with your customers.
Studies have shown that up to 95% of our buying decisions are subconscious, driven by emotions rather than logic.
Craft copy that taps into your audience's emotions. Create a powerful motivator for them to take action.
Writer Joanna Wiebe states:
“Here’s the only thing you’re selling, no matter what business you’re in and what you ship: you’re selling your prospects a better version of themselves.”
This is tapping into emotion.
7. Drives Revenue Growth
Ultimately, the goal of effective copywriting is to drive business results. Copywriting that resonates with your target audience compels them to take action.
Make a purchase
Sign up for a newsletter
Request a demo
Great copy directly and indirectly affects your bottom line.
What is Copywriting?
Copywriting is the art of creating persuasive content that compels readers to take action
It plays a vital role in business by effectively communicating value and driving conversions
Effective copywriting leads to increased brand recognition, trust, and ultimately business success
Copywriting Defined
Copywriting is the strategic use of words to persuade and influence an audience. It involves crafting compelling messages that resonate with readers, encouraging them to take a desired action.
Making a purchase is the most common action. But the action could be anything to drive your business forward.
At its core, copywriting is about empathy, about understanding your customers and their needs.
Copywriting is NOT about manipulating people so they buy your products.
Effective copywriting identifies customer pain points and offers solutions. The copy speaks directly to the reader to:
Evoke emotions
Build a connection
Compel action
You show people:
Who you are
What you offer
Why they should care
What problem you solve
What specific benefits they get
Why you’re different from the rest
Who else benefited from your offers
Why they should take action immediately
Show potential customers how your business makes their lives better.
Create a genuine emotional reaction to drive action.
Not sure if you need copywriting for your business?
Our free homepage copy audit can help.
We check your website and make suggestions to maximise conversions.
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