We help agency owners like you...

Meet the team...

Shane started copywriting, content creation and SEO strategy almost 7 years ago.

But he's always been a writer, dreaming of creating fiction as a kid. He studied creative writing and journalism at uni and has written two books.

Shane Curry

Founder

Emily is a trained teacher and probably the most organised person ever, although she'll never admit it.

She studied education and mental health at uni, holding a master's in the latter. But her greatest achievement is giving birth to Master Angus.

Emily McGregor

Operations Coordinator

Master Angus is the big boss, keeping everyone motivated and on their toes.

He's obsessed with milk and Mr. Donkey. When not sleeping, he can be found jabbering in his swing and chewing on his hands.

Master Angus

Chief Motivator

Mad about the park, walks, belly rubs and under-the-chin scratches.

But wolfing down snacks and chasing tennis balls are his true passions in life. Archie is a good listener and a very goooood boy.

Archie

Snack Specialist

What we stand for...

Some meet expectations

We create new ones

Perfection doesn't exist, but it doesn't mean we shouldn't try to reach the highest possible standards. We're not afraid to roll up our sleeves and put in the spade work to give it a fair crack. You have certain expectations - our results will create new ones.

Nobody gets time back

We value yours

Why make work hard?

We make it easy

For us, missing a deadline is a cardinal sin in this business. Because it wastes your time, and we take your time seriously. We always deliver projects before the agreed time - without fail. Have a tight turnaround? No problem. We'll dig in and get the job done.

We've all dealt with people who are a nightmare to work with. You know the type. They think acting tough pushes you to get work done. We don't like working with those people - if that's you, we won't be a good fit. We make a point of being easy to work with.

Some of our result highlights...

Helping businesses increase organic traffic by over 400%.

This was an affiliate site in the golf niche. Worked with them for just over a year.

Some stats from the graph:

• Starting traffic just under 39k

• Left with traffic around 278.5k

• Probably closer to a 600% increase

Unfortunately, their traffic plummeted off a cliff after my time there due to Google's core helpful content update.

Helping businesses double their conversion rates.

This is a SaaS business and is in a competitive niche.

Some numbers from the graph:

• Starting at around 350

• Helped conversions reach 700

• A 2x increase in monthly conversions

This result is mostly from content and SEO strategy - minimal copywriting. We're confident of raising this with targeted copy.

This is a plumbing site, for a client of an agency client.

These results are down to SEO strategy and consistent quality content.

Some stats from the graph:

• Traffic starting at around 260

• Helped increase it to over 1000

• Almost a 300% increase in traffic

Had a little dip there in June after a Google update affected us (unfairly). But recovering.

We have worked with Shane [Keystone Copywriting founder] for a few years. They help us with copywriting, content creation and SEO strategy for clients. The strategy is always on point for each client, while the copywriting and content is high quality every time.

Their work has helped us generate more leads and boost conversions for our clients.

I trust Keystone Copywriting to take care of the finer details so I can focus on the bigger picture. Recommend their services!

Simon Lalor

Business Specialist

Stikky