Loz Life Case Study

Clear communication

Zero confusion

More leads

Loz Life is a Brisbane staple in the health and fitness, personal development and wellness industry. The company has one mission:

“Help busy people get the f*ck unstuck in life by making small changes to everyday habits.”

Despite success and a deep commitment to clients, Loz Life faced significant challenges marketing its amazing services.

Founder Loz Antonenko recognized the need for a substantial rebranding effort to enhance clarity and strengthen the connection with potential clients. But keeping the distinct voice and quirky personality that set her apart in a crowded market was paramount for Loz.

The problem...

Communicating offers

Visitors were unable to clearly understand Loz Life’s main offerings due to the overwhelming number of options, leading to a loss of interest.

Maintaining brand voice

Preserving Loz Life’s unique voice and quirky personality was non-negotiable, while providing clear and persuasive messaging.

Web design and layout

The website needed a complete redesign for a better user experience. It had to be easier to navigate and present offers clearly.

Website confusion

Loz said that landing on the website was like “landing on the Vegas Strip.” It distracted and confused users, leading to a high bounce rate.

The solution...

Offer segmentation

The team separated the various offerings into distinct categories, ensuring each service had its own dedicated webpage. This targeted approach allows visitors to dive deeper into specific services without feeling overwhelmed.

Website overhaul

Collaborated with Loz’s team to execute a complete redesign of the website. This featured a fresh layout that prioritised user experience, making it easy to navigate and skim for information.

Vibrant design choices

The visual element of the rebranding had to resonate with Loz’s personality. Consulting with the team, we decided on a palette and design elements that reflect her vibrant spirit.

Persuasive copywriting

Crafted compelling and concise copy for the homepage and each separate page. The copywriting reflected Loz Life’s unique voice and quirky personality while also being SEO and conversion optimised.

The process began with a complete strategic overview of Loz Life’s services and target audience. This resulted in a strong understanding of the business and customers, allowing for a focused approach to rebranding.

The result...

The new website not only captures Loz Life’s quirky personality but also successfully conveys its scientific and evidence-based approach to healthy living.

Visitors can easily understand the offerings and their benefits – without any confusion or overwhelm. This leads to increased engagement and client inquiries.

Loz expressed her gratitude in true Loz fashion...

I needed to clarify my offers without losing my unique voice and quirky personality.

Keystone Copywriting helped with my entire rebrand and saved my butt, nailing my voice and transforming my copy into a masterpiece.

They completely exceeded my expectations!

Loz Antonenko

Motivational Speaker

& Lifestyle Coach

Conclusion...

With a revitalised website, Loz is now positioned to expand her reach and help more people “get the f*ck unstuck” in life.

Keystone Copywriting worked closely with Loz to address her challenges head-on. Conversion copywriting, strategy, brand voice and UX design helped Loz Life clarify its messaging, convey its authentic self and connect effectively with its audience – transforming the website into a powerful marketing tool.

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