Attract your ideal customers and convince them to buy

Keystone Copywriting produces creative content that’s helped clients generate over 400% increases in organic website traffic. We write targeted copy to boost client conversions by up to 100%.

Who does Keystone Copywriting help?

You create content without experience

Nobody knows your business like you. But hitting the mark with DIY content is hard and can do more harm than good.

You tried writers - they were low-quality

You turned to AI and got soulless tripe

You can write well but don't have time

You’re too busy to spend time creating quality content. Rushing out poor content for the sake of it hurts your business.

There’s no shortage of cheap freelance writers on Upwork and Fiveer. Finding high-quality ones you can rely on is another story, though.

Do you know how to prompt AI properly? Few do. Terrible and embarrassing content is the result - it’s spitting out garbage.

Your content doesn’t resonate with your ideal customers. Unfortunately, you’re wasting valuable time and resources without results.

Attracting your ideal customers isn’t the problem. But your copy doesn’t persuade them to buy - a faceplant at the final hurdle.

You struggle to attract your ideal customers

You can't compel your audience to buy

graphic of a wrench crossing a pen representing DIY content
graphic of a wrench crossing a pen representing DIY content
an icon representing thumbs down
an icon representing thumbs down
an icon of a human face in profile mixed with computer parts and the letters: AI
an icon of a human face in profile mixed with computer parts and the letters: AI
icon of a clock with a circled X in the corner representing no time
icon of a clock with a circled X in the corner representing no time
icon of a hand holding three people representing ideal customers
icon of a hand holding three people representing ideal customers
dollar sign enclosed in a circle with a slash going diagonally through the centre
dollar sign enclosed in a circle with a slash going diagonally through the centre

We always get high quality content with KC. We wrote everything ourselves starting out, but knew we needed professional help for our content marketing push. They have been helping us and I’m very happy with the results.

We have seen a 234% increase in keywords ranking in the top three, organic traffic more than doubling, and a 2x increase in sign-ups.

They bring close attention to detail, creativity and awesome writing skills. I appreciate their contribution to our marketing strategy.

portrait of ConvertCalculator founder Joris de Ruiter
portrait of ConvertCalculator founder Joris de Ruiter

Joris de Ruiter

Co-Founder

Convert

green quotation marks against a white background
green quotation marks against a white background

Our expert content is the match.

Your specialist business is the petrol.

Let’s set your content marketing campaign on fire.

Attract your ideal buyers with premium content

How Keystone Copywriting benefits you...

Content that helps your brand

Standing out from the crowd makes you memorable.

We understand your business and create content that cuts through the noise.

All content nails your brand voice for consistent messaging across your business.

Access to high-quality writers

We know what quality content looks like.

Spotting high-quality writers from a mile away is easy when you know.

We only work with expert writers who can follow our content creation best practices.

Content with soul - not awful AI

Our creative content has soul and connects with your audience on a human level.

We’re people writing content for people, not for search engine algorithms.

The people’s champion of the heavyweight copywriting division.

Experts dedicated to your goals

You’re busy and don’t have time to create quality content.

But we do.

We dedicate our time and expertise to reaching your content marketing goals.

Attract your ideal customers

We don’t pump out content and hope for the best.

Every blog article is part of a broader SEO strategy to attract your ideal customers.

We don’t game the system for more views. We write quality content to help your audience.

Convert viewers into buyers

Anyone can type words on a page.

But we use copywriting techniques, tap into human psychology, and conjure the right words.

Our copywriting compels potential customers to buy.

colourful graphic of a woman using a megaphone
colourful graphic of a woman using a megaphone
colourful graphic of a man working on a laptop
colourful graphic of a man working on a laptop
a colourful graphic representing human connection
a colourful graphic representing human connection
a colourful graphic showing internet icons around a circle with an arrow in the centre
a colourful graphic showing internet icons around a circle with an arrow in the centre
a colourful graphic with icons of people that represents ideal customers
a colourful graphic with icons of people that represents ideal customers
a colourful graphic of a woman working on a laptop, dollar signs fading into the background
a colourful graphic of a woman working on a laptop, dollar signs fading into the background

We have worked with Shane [Keystone Copywriting founder] for a few years. They help us with SEO strategy and content creation for clients. The strategy is always on point for each client and content is high quality every time.

Their content has earned Google featured snippets for our clients helping those businesses get more exposure in search results.

I trust Keystone Copywriting to take care of the finer details so I can take care of the bigger picture. Recommend their services!

portrait of Simon Lalor, business specialist at Stikky
portrait of Simon Lalor, business specialist at Stikky

Simon Lalor

Business Specialist

Stikky

green quotation marks against a white background
green quotation marks against a white background

You need to cut through the noise.

Our quality content is the megaphone.

Let’s grab attention and entice your buyers.

Capture attention online with premium content

Why choose Keystone Copywriting?

Content that delivers results

Our approach to content creation gets proven results.

  • Over 400% increases in organic traffic for clients

  • 234% increase in top-3 ranking keywords

  • Coveted Google featured snippets

Dedicated copywriting experts

We understand the subtleties of copywriting to find the right words.

  • 10,000+ hours of copywriting experience

  • Mastery of buying behaviour

  • Copywriting that sells

SEO strategy for laser focus

Our SEO strategy is like shooting flares into the darkness.

  • Content plans focused on your ideal customers

  • All content optimised for your audience

  • Attract interested buyers

line graph showing an upward trend
line graph showing an upward trend
copywriting expert working on a laptop
copywriting expert working on a laptop
colourful graphic with icon of customer inside magnifying glass
colourful graphic with icon of customer inside magnifying glass

Succinctly articulating my ideas has always been challenging. Always super busy, I needed help clarifying my message to break through the BS and clearly communicate my offers.

The prospect of continuing to create my own copy for my rebrand was overwhelming. My site and visual identity needed a clear structure and better integration of keywords, while still reflecting my quirky personality.

This is where Keystone Copywriting saved my butt! With incredible attention to my communicative idiosyncrasies, Keystone Copywriting has transformed my copy into a masterpiece!

But their help didn’t stop there - I asked them to review my entire website and restructure its content so it didn’t just look like the Vegas strip with messaging and offers left, right, and centre - and they rose to the task like professionals, completely exceeding my expectations!

portrait of Loz Antonenko
portrait of Loz Antonenko

Loz Antonenko

Motivational Speaker

& Lifestyle Coach

green quotation marks against a white background
green quotation marks against a white background

You need to convey clear offers.

Our professional copy kills confusion.

Let’s transform your copy into a masterpiece.

Clarify your messaging with premium content

What Keystone Copywriting offers...

Professional copywriting

  • Websites

  • Landing pages

  • Advertising copy

  • Emails/newsletters

Creative content writing

SEO content strategy

  • Topic research

  • SEO content writing

  • Original image creation

  • Strategic internal linking

  • Keyword research

  • Competitor analysis

  • Targeted content plan

  • Track rankings and refine

colourful image of dollar sign and upward graphcolourful image of dollar sign and upward graph
colourful image representing customer engagement with an upward graphcolourful image representing customer engagement with an upward graph
colourful image, woman inside magnifying glass, upward graphcolourful image, woman inside magnifying glass, upward graph

I got Keystone Copywriting to write up the content for my business website. They asked me all the right questions, and got to know my business with the services that we offer.

I wanted to get the website done fast and they met all the agreed deadlines.

Everything was straight forward and upfront, I’m stoked with how it turned out.

Portrait of Aaron McDaid
Portrait of Aaron McDaid

Aaron McDaid

Co-Founder

MPM

green quotation marks against a white background
green quotation marks against a white background

You need to cut through the noise.

Our quality content is the megaphone.

Let’s grab attention and entice your buyers.

Capture attention online with premium content