Loz Life Case Study
Strategy. Brand voice. Conversion copywriting. UX Design.
Loz Life is a Brisbane staple in the health and fitness, personal development and wellness industry. The company has one mission:
“Help busy people get the f*ck unstuck in life by making small changes to everyday habits.”
Despite success and a deep commitment to clients, Loz Life faced significant challenges marketing its amazing services.
Founder Loz Antonenko recognized the need for a substantial rebranding effort to enhance clarity and strengthen the connection with potential clients.
But keeping the distinct voice and quirky personality that set her apart in a crowded market was non-negotiable for Loz.
The Problem
Struggled to clearly and concisely communicate offers
Unclear Offerings
Visitors were unable to clearly understand main offerings due to the overwhelm of options, leading to dropped interest.
Website Confusion
Landing on the website was like “landing on the Vegas Strip.” It distracted and confused users, leading to a high bounce rate.
Brand Voice Overload
Loz has an amazing voice and quirky personality, but it was cranked up too high, drowning out the message and offers.
Confusing Website UX
The website needed a complete redesign for a better user experience. It had to be easier to navigate to present offers clearly.
The Solution
Loz Life teamed up with us
The process began with a complete strategic overview of Loz Life’s services and target audience. We needed a strong understanding of the business and customers for a focused rebranding strategy.
1. Offer Segmentation
We separated offerings into distinct categories, ensuring each service had its own dedicated webpage. This targeted approach allows visitors to dive deeper into specific services without feeling overwhelmed.
2. Conversion Copywriting
We crafted compelling and concise copy for the homepage and each separate service page. The copy reflected Loz Life’s unique voice and quirky personality while clearly communicating offers.
3. Website UX Overhaul
We collaborated with Loz’s team to execute a complete redesign of the website. This featured a fresh layout that prioritised user experience, making it easy to navigate and skim for information.
4. Vibrant Design Choices
The visual element of the rebranding had to resonate with Loz’s quirky personality. Consulting with the team, we decided on the palette and design elements that reflect her vibrant spirit.
Shane saved my butt! He helped with my entire rebrand, nailing my voice and quirky personality and transforming my copy into a masterpiece.
The Results
Clear offers without the overwhelm
Clear Offerings
Customers landing on the website know exactly what Loz Life offers, which services suit them and how they benefit from the programs.
Better Website UX
Visitors can quickly find the correct information for their situation and go directly to the service they need, improving their interaction.
More Engagement
More visitors are engaging on the website and Loz has been getting positive comments about the new website and rebrand.
More Leads and Sales
Loz has reported more enquiries and sales from the new website. The clear yet compelling copy is doing its job.
Conclusion
Helping more people “get the f*ck unstuck” in life
With a revitalised website, Loz is now positioned to expand her reach and help more people “get the f*ck unstuck” in life.
We worked closely with Loz to identify and address her challenges head-on. Strategy, brand voice, conversion copywriting and UX design helped Loz Life clarify its messaging, convey its authentic self and connect effectively with its audience.
The Loz Life website has been transformed into a powerful marketing tool.
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